Bo Rou POZO women's summer 2016 new light summer, find a touch of cool

Bozuo POZO Women's clothing In the 18th century, the powerful clothing of the Louis XIV dynasty influenced the entire French upper class and European fashion trends. The Alix Family, a royal family living on the left bank of the Seine River in French culture and arts, has a unique artistic atmosphere that has made it possible for tailors and designers to serve the royal royal family in the family. At the end of the 19th century, the prestigious Alix.patu designed the fabrics with exquisite fabrics, unique styles, luxury, elegance, and exquisiteness. They were adored by the royalty and the local film and television industry and celebrities.

In 1930, Alix.pozo was attracted by Far Eastern culture and came to the mysterious Gold Coast Australia, where he discovered the top wool Australian wool. In 1952, Alix.pozo invested 5 million francs to establish Alix Corporation Gruoip international, Australia, and registered his own brand "POZO" under the name of Alix.pozo. .

In 1985, the first high-level fashion show was launched at the Sydney Opera House. With its luxurious elegance, graceful temperament, and strong artistic appeal, it made people in Australia empty and is known as “the brand that perfectly combines Australian green culture and French fashion”.

In 1999, "POZO" entered the Chinese mainland, and it was swept in Australian wool coats and French-style plaid suits.

Bo Rou POZO Women's Culture Concept

Strong brand culture, after nearly a hundred years of French boutique apparel and the accumulation of new Australian culture, style noble, elegant, unique choice of elegant materials, mainly wool, hemp, silk, cotton natural fiber materials, imported fabrics from Australia, Japan, Korea Lord, the product structure is rich. Long product life cycle. The advanced management concept and efficient brand operation mode jointly created a new fashion culture for the eastern fashion women and became a leader in the domestic administrative suite and business casual wear field.

Bo Rou POZO women's style positioning

POZO brand takes fashion, vitality, and connotation as the basic orientation of the brand. The brand upholds the concept of elegance, elegance and simplicity, and maintains the atmosphere and leisure of Europe and America. The brand reflects the high-grade, fashionable and restrained dresses pursued by modern urban fashion women. Ways, and advocating freedom, independence, leisure life attitude.

Bo Rou POZO Women's Design Positioning

A. Designing simple, stylish, elegant and understated luxury clothes for consumers.

B. Apply a large number of popular elements and localize them, in line with the aesthetic orientation and consumption habits of international target consumer groups.

C, a unified product style, a complete product structure, wild product portfolio, suitable for work, social, leisure and dress environment.

Bo Rou POZO Women's Products Materials

80% use the popular European fabrics in the season, 20% are Japanese and Korean advanced fabrics, and natural wool, cotton, mulberry silk, Tencel and Modal are the main raw materials.